The PSDA Blog

Portrait of the Designer as a Young Monster

Portrait of the Designer as a Young Monster


As we descended on the kitchen table for this week’s team-building exercise, we found a metre-long array of brightly-coloured containers of modelling dough splayed across the table, beckoning us like an aesthetic smorgasbord. Edith had scarcely finished instructing us to produce miniature “monster” versions of ourselves with the curious substance hidden within before the canisters were already half-empty, the polychromatic contents being vigorously shaped into our beastly counterparts.



Picas and Points

Picas and Points


While one of us brandished a ruler festooned with picas to measure a design recently, it occurred to us that picas are likely alien to most people, though we use them throughout most of our work. Both picas and points are units of measurement that are peculiar to and invented for graphic design.



The Ford Family

The Ford Family


Another treasure from our show and tell sessions, Bill recently showed us a copy of a Volkswagon advertisement from 1965 that featured his family (the yellowed nature of which inspired the previous blog posting), revolving around a pun on their last name.