The Ford Family

The Ford Family

Another treasure from our show and tell sessions, Bill recently showed us a copy of a Volkswagon advertisement from 1965 that featured his family (the yellowed nature of which inspired the previous blog posting), revolving around a pun on their last name.

While working at a photography studio in Detroit, Bill’s father was approached by Volkswagon to be featured in an advertisement, inspired by his name and the fact that he was driving their Station Bus. The photograph was staged outside their Riverside house—in Windsor, by Lake St. Clair—and featured his entire large family, as well as the neighbour’s dog, who decided to jump into the photograph. The advertisement reflected the quirky, playful direction that Volkswagon’s branding was taking at the time.