The PSDA Blog

Picas and Points

Picas and Points


While one of us brandished a ruler festooned with picas to measure a design recently, it occurred to us that picas are likely alien to most people, though we use them throughout most of our work. Both picas and points are units of measurement that are peculiar to and invented for graphic design.



The Ford Family

The Ford Family


Another treasure from our show and tell sessions, Bill recently showed us a copy of a Volkswagon advertisement from 1965 that featured his family (the yellowed nature of which inspired the previous blog posting), revolving around a pun on their last name.