The PSDA Blog

Why does paper yellow?

Why does paper yellow?


When Bill showed us a yellowed page of newsprint from the ’60s for a recent show and tell session, we realized that, though we’re graphic designers that specialize in print, we couldn’t explain why the yellowing process happens. Why does paper turn yellow with age? After a bit of research, we’ve found the answer to quell our curiosity.



Show and Tell Highlights: Jean’s Proofreader’s Markup Cheatsheet

Show and Tell Highlights: Jean’s Proofreader’s Markup Cheatsheet


As described in another post, we regularly get together to share what we’ve been doing and making outside of work hours. When we’re still talking about something from a show and tell session a week later—let alone scanning and making copies of it for ourselves, as in this case—we figure it’s probably noteworthy enough that it should be featured here.



Eating Disorder Awareness Week

Eating Disorder Awareness Week


As long-time supporters of the National Eating Disorder Information Centre (NEDIC), Philip Sung Design is proud to present the 2017 poster design for this year’s Eating Disorder Awareness Week (February 1–7, 2017). On the right is the latest in a series of EDAW posters we’ve been designing yearly that call attention to this week of awareness and advocacy.



Pascal Paquette: Mon Petit Chou and Philip Sung Design’s Own Piece of Graffiti Alley

Pascal Paquette: Mon Petit Chou and Philip Sung Design’s Own Piece of Graffiti Alley


As you cut through Toronto’s many laneways on the way to work, you’ll surely notice the colourful murals that line their walls. This is especially true in Queen Street West, a neighbourhood widely known for its creative energy and the vibrant urban artworks left behind by its talented artists.



Mystical Landscapes: Masterpieces from Monet, Van Gogh and more

Mystical Landscapes: Masterpieces from Monet, Van Gogh and more


At Philip Sung Design we’re firm believers of the importance of cultural and historical awareness for creative inspiration, so we’re occasionally given to mid-day trips to shows such as Mystical Landscapes at the AGO. Exposure to an entirely different aesthetic context pulls us out of our everyday routine so that we return to the office with a refreshed creative outlook.



Studio Olafur Eliasson: the Kitchen

Studio Olafur Eliasson: the Kitchen


When work has a significant effect on us, inspiring us to excel as designers and people, we believe it deserves to be shared with the world. Not only does it allow others to benefit from it as we did, but we feel a duty to give back to the work. Studio Olafur Eliasson’s the Kitchen, a cookbook that outlines the intersection of gastronomy, art, and design at Eliasson’s studio in Berlin, is one such work.



Show and Tell

Show and Tell


As we work hard each day serving our clients’ needs, we usually don’t get a chance to share with each other what we do outside of the office. We have dynamic, creative lives apart from our work, however, and sharing what we do outside of the office can be invaluable for mutual inspiration, feedback, and simply relating to each other better.



Yoga in the Workplace: Stepping Away From the Desk

Yoga in the Workplace: Stepping Away From the Desk


In a time when more and more of our activities take place at computers and on the internet, studies are finding that our increasingly-stationary way of life has detrimental effects on our health, while regular movement and variety of positions are being prescribed as ways of lessening such effects. Similarly, focusing on work for extended periods without breaks can actually decrease productivity, and taking breaks can be mentally beneficial, as well.