The PSDA Blog

Picas and Points

Picas and Points


While one of us brandished a ruler festooned with picas to measure a design recently, it occurred to us that picas are likely alien to most people, though we use them throughout most of our work. Both picas and points are units of measurement that are peculiar to and invented for graphic design.



Facing the Anthropocene

Facing the Anthropocene


On our most recent expeditions to the Art Gallery of Ontario, we were able to behold a poignant exhibition of photography and videography by Edward Burtynsky, Jennifer Baichwal, and Nicholas de Pencier called Anthropocene. The title refers to the epoch in which humans are the dominant terrestrial force—shaping ecosystems, the climate, and landscapes, for example, more than anything else—as we now are.



Birthday Feasting

Birthday Feasting


At Philip Sung, our six birthdays a year mean six reasons to feast on delicious food from local restaurants. We may all be getting older, but at least we’re not getting any skinnier!



Design Fuel

Design Fuel


Although we’re mostly seated, design can be mentally draining, and each of us have foods and drinks that give us much-needed energy and comfort throughout our busy days. Leaving aside our common forays into the ever-bountiful cookie jar, here are our favourite quotidian foods and drinks.



Didi & Dusty

Didi & Dusty


Sometimes our show and tell sessions yield gems from our non-work lives, and Darien’s recent contribution was just that. He’s given us glimpses before of his and his friend’s drag photography—wherein they go by the names Didi and Dusty, respectively—which evokes both the glamour and paradoxical alienation of Hollywood stars from the ’40s and ’50s.



The Ford Family

The Ford Family


Another treasure from our show and tell sessions, Bill recently showed us a copy of a Volkswagon advertisement from 1965 that featured his family (the yellowed nature of which inspired the previous blog posting), revolving around a pun on their last name.



Why does paper yellow?

Why does paper yellow?


When Bill showed us a yellowed page of newsprint from the ’60s for a recent show and tell session, we realized that, though we’re graphic designers that specialize in print, we couldn’t explain why the yellowing process happens. Why does paper turn yellow with age? After a bit of research, we’ve found the answer to quell our curiosity.



Show and Tell Highlights: Jean’s Proofreader’s Markup Cheatsheet

Show and Tell Highlights: Jean’s Proofreader’s Markup Cheatsheet


As described in another post, we regularly get together to share what we’ve been doing and making outside of work hours. When we’re still talking about something from a show and tell session a week later—let alone scanning and making copies of it for ourselves, as in this case—we figure it’s probably noteworthy enough that it should be featured here.



Eating Disorder Awareness Week

Eating Disorder Awareness Week


As long-time supporters of the National Eating Disorder Information Centre (NEDIC), Philip Sung Design is proud to present the 2017 poster design for this year’s Eating Disorder Awareness Week (February 1–7, 2017). On the right is the latest in a series of EDAW posters we’ve been designing yearly that call attention to this week of awareness and advocacy.



Pascal Paquette: Mon Petit Chou and Philip Sung Design’s Own Piece of Graffiti Alley

Pascal Paquette: Mon Petit Chou and Philip Sung Design’s Own Piece of Graffiti Alley


As you cut through Toronto’s many laneways on the way to work, you’ll surely notice the colourful murals that line their walls. This is especially true in Queen Street West, a neighbourhood widely known for its creative energy and the vibrant urban artworks left behind by its talented artists.