Corporate identity and branding

CORPORATE IDENTITY & BRANDING

Digital design and development

DIGITAL DESIGN & DEVELOPMENT

Concept & print collateral

CONCEPT & PRINT COLLATERAL

CLARITY, CREATIVITY & COMMUNICATION


GRAPHIC DESIGNERS WHO UNDERSTAND THE ART OF GOOD BUSINESS

For 33 years, Philip Sung Design Associates Inc. has approached graphic design as an art form. Whether the job is corporate or not-for-profit, big or small, our commitment to affordable, engaging design remains the same. We pride ourselves on timely, collaborative and innovative work that truly brings our clients' vision to life.

[SELECTED] CLIENTS

TD
Fidelity Investments Canada ULC
CIBC
Manulife
RBC
Ontario Teachers Pension Plan
Consignor Canadian Fine Art
Berkeley Point
CAMH
Absolute Conferences & Events Inc.
National Eating Disorder Information Centre
John Hancock
Investment Management Corporation of Ontario
Becker & Company Lawyers
CHAT Integrated Media Inc.

[THE PSDA] BLOG

Käthe Kollwitz

Käthe Kollwitz


On recent trips to the A.G.O., we were able to behold the extraordinary charcoal drawings, etchings, and sculptures of Käthe Kollwitz, which are currently on display as part of a three-part series. In numerous macabre and gestural yet naturalistic portraits, Kollwitz renders the plight of the poor, working class, and women in early-20th century Germany.



Picking Up the Pencil and Paper

Picking Up the Pencil and Paper


Although there are obvious advantages to using computers which make them indispensable design tools, there are also ample benefits to reverting to older, more-tactile design tools which may be less obvious. At PSDA, we try to use these methods regularly to appreciate our work in new light (literally) or inspire different kinds of creativity.



Grapheme-Colour Synaesthesia

Grapheme-Colour Synaesthesia


Have you ever felt that letters and numbers imply certain colours, almost like an aura or personality, that come to mind when you think about them? This phenomenon, whereby the comprehension of aesthetically-neutral semantic units is accompanied by corresponding hues, is called grapheme-colour synaesthesia. It’s experienced by a portion of the population, though the exact percentage has yet to be determined.



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